Why is it important?
Until demonstrated with evidence, your product’s value will not be recognized by HTA agencies and payers. The existing unmet needs the product addresses will not be acknowledged unless the appropriate evidence proves that it does. To prove the cost-effectiveness of your product, the appropriate evidence is absolutely necessary.
What we do at Creativ-Ceutical
At Creativ-Ceutical, our experience with conducting a large variety of evidence generation projects enables us to critically assess and provide recommendations for the best evidence generation plans to support your product.
We rely on our network of experts and advisors to ensure appropriate adaptations are made to each market and to conduct primary research where necessary to generate and validate supporting evidence.